Save the date: online world premiere of the new Audi A3 Sportback and the prototype of the Audi e-tron S

  • Unveiling of the premium compact on Audi MediaTV and Audi social media channels on March 3 at 9:50 a.m. (CET)
  • Brand with the four rings is continuing its electrification offensive
March 2, 2020 – online world premiere: Audi quattro – reborn. 40 years ago the quattro drive celebrated its world premiere. Follow the next generation on March 3 at 9:50 am CET: quattro goes electric. Audi is broadcasting the world premieres of the Audi A3 Sportback and the prototype of the Audi e-tron S on Audi MediaTV and social media channels.

The Audi A3 gave rise to the segment of premium compacts in 1996. It is the most successful model of its class to date, having sold more than 5 million vehicles. Audi wants to continue this success story with the fourth generation of the A3. Systematic electrification is naturally an integral part of this. “Plug-in-hybrid models are a central element in our electric offensive,” says Bram Schot, Chairman of the Audi Board of Management. “We are offering a mild-hybrid and a plug-in-hybrid version of the A3 this year. This means that systematic electrification of our model range has now reached the compact class as well.”

To mark the online world premiere, Audi will transmit a roughly 10-minute long program to give potential customers an exclusive look. Moderator Tyron Ricketts will guide viewers through the event and offer a look at the brand’s electrical future with the presentation of the Audi e-tron S models.

The following channels will transmit the event online:
• Audi MediaTV:
• Via smart TVs and Apple TV through the Audi MediaTV app
• Facebook pages @Audi.AG and @AudiDE
• YouTube channel @Audi
• Twitter @AudiOfficial
• LinkedIn page @Audi AG