Audi Middle East appoint Lee Rabjohn as Fleet Manager
With over 20 years’ experience in the automotive industry, Lee Rabjohn joins Audi Middle East as Fleet Manager for the region. His career with the VW Group has included roles as National Contract Hire and Leasing Manager and Regional Fleet Sales Manager as well as responsibility for 14 dealers as Operations Manager for Audi UK. Prior to joining Audi Middle East, Rabjohn headed the Group Fleet Division for Marshall Motor Group (MMG) – the UK’s 7th largest dealer group with 104 dealerships, representing 16 brands. He joins Audi Middle East to manage and develop the fleet sales business for the Audi brand across 11 countries, 12 importers and 24 dealer facilities in the GCC and Levant.
Speaking about his new position, Rabjohn said, “My role is to lead and mentor the dealer network to achieve sustainable growth in sales. Key to this will be to focus on enhancing the customer experience throughout the dealer network. The consistent growth in new companies who are establishing their business in the Middle East means there are huge opportunities to enhance our corporate fleet business in the region. This sales potential, together with the arrival of the all-new Audi A6 – our most successful and popular model in this market, gives me great confidence about the future with Audi Middle East”.
In his leisure time, Lee Rabjohn is a keen cyclist having recently completed a 980 mile ride from Land’s End to John O’Groats in the UK for charity. He is also an avid fan and follower of his two daughters, who have both represented England and Birmingham City Football Club in their respective age groups for women’s football.